Since Beyoncé’s country-inspired album, Cowboy Carter, dropped over the weekend, fans across the world have taken to their wardrobes to show their appreciation. From New York to London, listening parties have been the place to be seen donning your best rhinestone-studded Stetson, fringed jacket and Cowboy boots; a representation of the collective obsession with 'Cowgirlcore'.
While there’s no denying that this is Beyoncé’s world (we just live in it), the album’s immediate success (sartorial and otherwise) has only further proven the wide-spread appeal of this trend, which has been building since mid 2023. Of course, we all remember TikTok’s Coastal Cowgirl aesthetic of last summer, which by now has amassed hundreds of thousands of videos with millions of views. Influenced by Kendall Jenner and Sydney Sweeney’s ability to rock a Cowboy boot like no other, these 'It Girls' have led the way with straw hats and lacy cover ups for a relaxed, beachy feel. Now, we’re being spoiled with a whole mix of muses, both celebrities and labels, inspiring a myriad of ways to try this trend and make it your own.
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